Be findable when the answer comes from AI, not a link.
Entity signals, structured data and topical authority — the inputs AI answer engines actually draw on when they decide what to cite. We improve the odds honestly; nobody can guarantee a mention.
A growing share of buyers now ask ChatGPT, Gemini or Perplexity a question directly instead of searching Google and clicking through a list of links, and a business with no structured, consistent digital footprint is effectively invisible to that share of the market — not because it did anything wrong, but because nothing about its online presence gives an AI system a confident, verifiable reason to cite it.
AI Search Optimisation, sometimes called GEO, is the emerging discipline of improving those odds. It draws on the same underlying inputs as good SEO — structured data, clear entity information, consistent facts about the business repeated across the web — applied with a specific eye toward how AI systems select and cite sources, which is not identical to how a traditional search ranking algorithm works.
An AI system has no confident basis to mention your business
When someone asks an AI system to recommend a service in their area, the system draws on whatever structured, consistent information about local businesses it can find and trust. A business with inconsistent details across the web — a different phone number here, an outdated address there, no clear structured data anywhere — gives the AI system nothing solid to cite, so it defaults to whichever competitor does have that clarity.
This is a genuinely new risk, not a rebrand of an old one. A business could be doing reasonably well on traditional Google rankings and still be functionally invisible to the growing share of buyers who now ask an AI assistant directly instead of clicking through search results.
What this includes.
Entity and structured data work
Schema markup and consistent structured information that gives AI systems a clear, verifiable basis for citing your business accurately.
Consistency audit across the web
Checking and fixing where your business name, address, phone number and details are inconsistent across directories and platforms.
Topical authority content
Content that establishes your business as a credible source on the specific topics you want to be cited for.
Honest, ongoing measurement
Tracking what can actually be measured about AI visibility, without pretending there is a reliable ranking-position metric the way there is for Google.
The process.
Audit entity consistency
We check how consistently and accurately your business information appears across the web today.
Fix structured data and consistency gaps
Schema markup and corrected details that give AI systems a clear, trustworthy basis to work from.
Build topical authority over time
Ongoing content and signal-building work, measured honestly rather than against a guaranteed outcome.
What we will not promise
No agency can honestly guarantee a specific mention from a system it does not control, and we will not pretend otherwise just to close a sale. What we commit to instead is the measurable groundwork — verifiable structured data, consistent entity information, credible topical content — that shifts the odds in a business’s favour without overselling a result nobody can deliver on demand.
Why this cannot be measured the way a Google ranking can
There is no public, reliable equivalent of a search-position tracker for AI answer engines — the systems are not transparent about their citation logic, and results vary by query and by system. We are upfront about that limitation and focus measurement on what can actually be verified: structured data coverage, entity consistency, and directional signals over time.
Common questions.
Which AI systems does this actually apply to?
The same underlying work — entity clarity, structured data, consistent facts about the business — improves visibility across ChatGPT, Gemini, Perplexity and Google’s own AI-powered results, because all of them draw on similar signals when deciding what to trust and cite. We do not build separately for each one.
What is the earliest sign this work is actually having an effect?
Before any AI system reliably cites a business, its structured data and entity consistency across the web measurably improve — that is the leading indicator we track, since there is no public ranking tracker for AI answer engines the way there is for Google.
Is this a completely different skill set from regular SEO?
It overlaps heavily rather than replacing it. Structured, accurate, well-organised information about a business is what both Google and AI answer engines reward, so most of the technical foundation is shared — the difference is in the additional emphasis on entity clarity and consistency.
Want to know where your AI-search visibility actually stands?
Run the free AI growth audit — it checks your AI-search visibility in minutes.
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